No One Wants To Buy An Apple Watch
In early 2015, before the launch of the watch, Quartz ran a similar survey, asking iPhone owners if they planned to buy one. Only about 5% of owners thought it very likely they’d buy a watch in the next 12 months. A little over a year later, not too much has changed: Only about 8% of those surveyed this time said they owned an Apple Watch.
So… now 8% of those surveyed are interested in buying an Apple Watch, up from 5% over a year ago. Despite it likely being a $6 billion business, “still no one wants to buy an Apple Watch.”