Apple Pay Traction

Bloomberg reports that Apple Pay is facing consumer indifference. Based on my use of Apple Pay with my Apple Watch and iPhone 6S, there is one thing that hangs me up.

When I am in a checkout line, I have a little anxiety when I use Apple Pay. The last thing I want is to be the doofus holding up the line because I’m futzing with my snazzy gadget. Sliding a credit card through the reader is not time consuming, and rarely does it not work. Plus, the first couple times I tried Apple Pay, I had to look up what to press on my Apple Watch to trigger it. That may say more about me than any difficulty in using Apple Pay, but still, using my credit card requires memorizing nothing at all.

But if this is true…

The switch to chip-based cards from magnetic-stripe cards in the U.S. may also accelerate Apple Pay’s adoption. Because the EMV chip cards must stay inserted in in-store payment terminals for the duration of each transaction, instead of being swiped, checkout times may be longer and the process more cumbersome.

…then everything may change.

Categories    Apple