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Apple Financials Reporting

For one of Apple’s earnings cycles, I decided to write about the company’s financial performance here and here. I will no longer do that. It’s not because my forecast/guess about first quarter iPhone sales growth was low and therefore wrong (it was)… it’s because this is not something I can do well.

My motivation for these posts was to provide a counterpoint to stories about Apple which I felt were becoming pure hype in the financial media. There are so many people weighing in on the state of Apple and trying to get attention with hyperbolic statements like, “Apple May See First iPhone Sales Decline,” or, “iPhone Growth Hits a Wall,” or, “Apple is Doomed!” It’s not that these reports are always invalid, but it seemed to me they were missing the larger point, which is that Apple is now among the world’s largest companies in terms of sales, and that focusing on a lack of growth ignores the reality of “large numbers.” Simply put, Apple can’t keep growing at double-digits forever.

So I thought I could bring some sanity and a different perspective to this topic, and I thought I could cover it adequately. All I really accomplished, though, was some thin speculation. People like Jason Snell at Six Colors does this kind of thing very well, complete with charts of all kinds of metrics released within minutes of an earnings call. That is where you should go to read about this stuff.

Meanwhile, I plan to get back to writing about various things that I feel are important and to which I believe I can bring a unique perspective. Thanks for reading.

Categories    Apple